eTail

It was a great few days at eTail West in Palm Springs.  I am always humbled to be in the same setting with so many of the best minds in retail strategy, marketing, and technology.  I especially appreciated my fellow panelists on the "Adding Value To Your Business And Getting Started With Attribution Modeling To Allocate Dollars And Resources Most Effectively".  Thank you @brandonproctor, @eskolfield, and to Mike Sands from BrightTag for his excellent moderating and for his microbrew analogy of attribution.