bio

2010

 

Professional Bio





A proven leader in online marketing, attribution, and business strategy, I am currently the Vice President of Strategy and Business Development for ClearSaleing, the industry leader in advertising analytics and attribution as recognized by Forrester Research.  In this role, I am responsible for new client and partnership acquisition in addition to market strategy.  I bring to the organization more than 12 years of marketing strategy and business development in the digital media space with a specific expertise in attribution, digital media, online retailing, online entertainment, and online subscription services.


Prior to ClearSaleing, I served as the Vice President of Strategy and Media for Range Online Media from November 2006 to December 2009.  Range is a leading search marketing agency with a specific focus in paid search (PPC), search engine optimization (SEO) and online media (display advertising).  In this role, I was responsible for new client development and managed the strategy consulting team. Range Online Media was acquired by Aegis, plc. in September 2008 and Range was instrumental in shaping iProspect as the performance marketing arm for Aegis Media.


I have led strategic marketing and designed media campaigns for top-tier brands such as Match.com and American Greetings Interactive. I was a key member of the launch team of Blockbuster Online (now Blockbuster Total Access). In this role, I was instrumental in the online marketing efforts that allowed Blockbuster Online to be named the #1 online retailer in year-over-year growth of unique visitors by comScore Media Metrix.


I am a graduate of Seattle University with a BA in Business Administration and a major in Marketing